BABABAM's Privacy and Data Protection Policy

This document explains the principles and our commitments for the protection of your Personal Data and aims to inform you about :

The Personal Information that BABABAM collects and the reasons for its collection,
How the Personal Information will be used,
Your rights as a data subject of our data processing.

This Policy applies to all BABABAM services regardless of their nature (website, applications, services ...)

The person responsible for processing your data

The person responsible for processing the data is BABABAM. The contact details are as follows:

Postal address: 278 chaussée Fernand Forest, 59200 Tourcoing, France

How BABABAM implements the protection of Personal Data

BABABAM is committed to taking into account the protection of your Personal Data and your privacy right from the design of the services offered to you (Privacy by design). To ensure security and guarantee the respect and proper exercise of your rights, measures to ensure the protection of your Personal Data are implemented (Privacy by default).

What Personal Information is used by BABABAM?

BABABAM undertakes to collect only data that is strictly necessary for the performance of the services offered. In the event that you are asked for optional data, BABABAM will clearly inform you of the Personal Data required to perform the service. Personal Information collected directly from you is used only for the purposes for which you have been notified. Where it has not been collected from you, BABABAM will inform you as soon as possible of the purpose for which it has been collected and the purposes for which it is being used. Personal Data is used to offer you other services, only if you have agreed to receive marketing communications.

What is the basis for the legitimacy of our treatments

BABABAM relies on the following legitimate bases for processing Personal Data:

Execution of the contract

The legal basis for the processing of the user's Personal Data that is collected is the execution of the contract. In this respect, the user is obliged to provide the data necessary for its execution.


For the following purposes, the legal basis for the processing of the user's Personal Data will be the user's consent, in the event that the user has given it:

Management of the registration on the site and use of the applications.
Management of the sending of information about BABABAM and personalized information adapted to the user's profile.
Response to the exercise of rights, as well as to questions and complaints from the user.

Withdrawal of consent to such processing by the user shall not affect the performance of the contract concluded by the data subject with BABABAM.

Legitimate interest

With regard to the following purposes, the legal basis for the processing of the user's Personal Data shall be the legitimate interest of BABABAM:

The creation of profiles by means of navigation on the site on the part of a user registered on it, as well as all users who have provided us with their data for any other purpose.
Creation of profiles to send information on exclusive promotions, the latest news and personalized information tailored to the user's profile.
Sending satisfaction surveys on products purchased or services used by BABABAM's customers in order to ask for their opinion and to improve them.

Our legitimate interest is to be able to ensure that our site remains safe, and to be able to help BABABAM understand the needs, expectations and level of satisfaction of users, thus improving services, products and brands. All these actions are carried out with the aim of improving customer satisfaction and ensuring a unique browsing and shopping experience.

Personal Data of minors

Some services may be used by minors under the age of fifteen. In this case, minors must obtain the consent of their parents or legal representatives.

To whom may your Personal Data be communicated?

Your data may be transmitted to :

To BABABAM's internal departments: the departments in charge of the execution of the subscribed services, in particular Customer Service, Sales Administration...
To external service providers to BABABAM: technical service providers, including subcontractors;
To business partners of BABABAM, after having informed you in advance and having allowed you to express your choices through a checkbox.

Can your Personal Information be transferred outside the European Union?

BABABAM carries out all processing of your Personal Data within the European Union (EU). However, for certain specific services, BABABAM may use subcontractors established outside the EU. Some Personal Data may then be communicated to them for the strict needs of their missions. In this case, in accordance with the regulations in force, BABABAM requires its subcontractors to provide the necessary guarantees for the supervision and security of such transfers, in particular by signing the European Commission's standard contractual clauses.

How long does BABABAM keep your Personal Information?

The length of time your Personal Information is retained depends on the service you have subscribed to. BABABAM will not retain your Personal Information beyond the period necessary for the provision of the service, and therefore for your use of the service, plus the period of retention imposed by applicable statutes of limitation.

Is your Personal Information protected?

BABABAM undertakes to take all measures to ensure the security and confidentiality of Personal Data and in particular to prevent it from being damaged, deleted or accessed by unauthorized third parties. Furthermore, in the event of a security incident affecting your Personal Data (destruction, loss, alteration or disclosure), BABABAM undertakes to comply with the obligation to notify the CNIL of any Personal Data breaches.

What are your rights regarding your Personal Information?

You may at any time exercise the rights provided for by the applicable regulations in force concerning personal data, provided that you meet the conditions:

To business partners of BABABAM, after having informed you in advance and having allowed you to express your choices through a checkbox.
Right of rectification: you can update your Personal Data or have your Personal Data processed by BABABAM rectified;
Right to object, in particular to receiving commercial communications: you may express your wish not to receive any further commercial communications from BABABAM or request that your Personal Data no longer be processed;
Right to erasure: You may request the deletion of your Personal Data;
Right to limitation: you may request the suspension of the processing of your Personal Data;
Right to portability: you can ask BABABAM to retrieve your Personal Data in order to dispose of it.

When subscribing to a service or collecting your Personal Data, you are given the address (postal and/or electronic) to which you can send your request to exercise your rights. All requests must be accompanied by proof of identity. BABABAM undertakes to respond to your requests to exercise your rights as soon as possible and in any event within the legal time limits.

What are your rights regarding your Personal Information?

The appointment of a Data Protection Officer demonstrates BABABAM's commitment to the protection, security and confidentiality of its customers' Personal Data. You may contact the BABABAM Data Protection Officer at 278 chaussée Fernand Forest, 59200 Tourcoing, France. You also have the right to file a complaint with the Commission Nationale de l'Informatique et des Libertés (CNIL), 3 Place de Fontenoy - TSA 80715 - 75334 Paris Cedex 07 ( regarding the way BABABAM processes your Personal Data.

Changes to this policy

Updates to this Privacy Policy will be posted here: https:/privacy.html. We will also post a notice on the BABABAM website with the updated Privacy Policy.

Cookie Policy

The BABABAM site and all of its web pages use cookies to distinguish you from other users of the site. This allows us to improve services and optimize your user experience. A cookie is a text-based string of information that a website transfers to your computer's hard drive so that the website remembers who you are. Cookies can help a website tailor content to your interests more quickly. Most major websites use cookies. Typically, a cookie contains the name of the domain from which the cookie originated; the "lifetime" of the cookie; and a value, which is a randomly generated unique number. On the BABABAM site, there are two types of cookies:

temporary cookies, which remain in the cookie file of your browser until you leave the site, and
Persistent cookies, which remain in the cookie file of your browser for a much longer period of time (the length of time depends on the lifetime of the cookie in question).

Temporary cookies are used:

To allow you to transfer information from one page to another on our site without having to re-enter it and
To allow you to access stored registration information.

Persistent cookies are used:

To help us identify you as a visitor (using a number, not personally) when you return to our website;
To allow us to tailor content or advertisements to your interests, or to avoid showing you the same advertisements repeatedly; and
To compile anonymous aggregate statistics that allow us to understand how visitors use our site and help us improve the structure of our website. We cannot identify you personally in this way.

You have the ability to accept or decline cookies by modifying your browser settings. However, you may lose some interactive features of the service if cookies are disabled.

Below is a list of the main cookies we use and their functions.

Name of the

Type of

Function of the cookie



We use Google Analytics to compile anonymous aggregate statistics that allow us to understand how visitors use our website and help us improve the structure of our website. This data does not identify you personally. For more information, please visit the partners and optout pages

You can delete and block all cookies from the BABABAM website. To do this, change your browser setting to reject some or all cookies. Please be aware that if you choose to block cookies through your browser, some elements of our website may not function properly.

BABABAM applications

We use analytics tools such as Google Analytics on the BABABAM Application. These tools are used to compile anonymous aggregate statistics that allow us to understand how our customers use the BABABAM App and help us improve it. This data does not identify you personally. You can choose to disable the app's analytics tools in your device settings.


"Privacy and Data Protection Policy" and "Policy" means this Policy describing the measures taken for the processing, use and management of your Personal Data and your rights as a data subject.
"Personal Information" means any information about you that directly or indirectly identifies you.
"Processing" means any operation or set of operations applied to your Personal Data.
"Processor": Refers to BABABAM which processes your Personal Data.
"Personal Data Breach" means a breach of security, resulting in the accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access to your Personal Data.
"Recipient" means the department or company that receives communication and may access your Personal Information.